•Founded in 1989 in the Netherlands by Piers Morgan, Animal Magic BV was incorporated in Amsterdam in 1990. Initially conceived as a supplier of high-end Plush Toys, Animal Magic rapidly moved its business model from that of importer/distributor to that of manufacturer; establishing the Company in the early growth of soft toy manufacturing in Southern China.

•Today, Animal Magic is a global leader in plush toy design and manufacturing. 


•Here at Animal Magic, we bring ideas and dreams to life! From concept, to design, to finished product our focus at Animal Magic is to maximize the best options to ensure that your toy is something that excites and brings happiness to the consumer.

•Throughout our process, we give you safe hands and decades of experience as one of the leaders in plush toy manufacturing. We have successfully shipped hundreds of millions of toys globally for over the past 30+ years.

•At Animal Magic, we manufacture the safest toys possible. With this commitment, we perform multiple quality control tests and review throughout the entire process; design, production, packaging and shipping. We also complete the testing required to ensure your toy meets or exceeds all the international toy safety standards, no matter what country your toy is being shipped to or sold in.

•Our Mission at Animal Magic is to provide our customers a one stop, 360⁰ manufacturing solution. You dream it and we bring it to life.

•Animal Magic is the one stop soft toy manufacturing solution and the safest pair of hands in China.
Introduction Video